Imprev Real Estate Leader Study Shows Record Confidence in Economy, Housing

[NEWS RELEASE] 5th Annual Thought Leader Confidence Survey Also Reveals Broker Challenges in 2018 Bellevue, WA – Real estate leaders’ confidence in the 2018 U.S. economy and housing market is the strongest it has been in the last six years: An unprecedented 73% of top executives say the U.S. economy will improve or improve significantly, ...

2018-05-17T12:14:21+00:00January 9th, 2018|Imprev News|0 Comments

Real Estate Leaders See Bright Future For Predictive Analytics, Big Data, and Marketing Automation

[NEWS RELEASE] New Imprev Study Also Shows Surprises: Lukewarm Ratings for Portals and “Hot” Technologies August 8, 2017 – San Francisco, CA – Real estate industry leaders anticipate big opportunities coming from newer technology like Predictive Analytics, Big Data, and Marketing Automation over the next five years, but show lukewarm confidence in Artificial Intelligence, Augmented ...

2018-05-10T19:28:58+00:00August 8th, 2017|Imprev News|1 Comment

Upstream Study Shows Strong Real Estate Industry Support

[NEWS RELEASE - August 2, 2016] New Thought Leader Survey by Imprev Details Strengths, Challenges August 2, 2016 – Bellevue, WA – Real estate leaders are nearly unanimous in support of Upstream, a new real estate brokerage-driven effort to streamline listing and sales data and its online delivery, a new study reveals. The vast majority ...

2018-05-09T20:51:35+00:00August 2nd, 2016|Imprev News, Technology|0 Comments

3 Top Challenges for Real Estate Brokers – Part 2: Profitability

Part 2 of a 3 part series. Read Part One here How do we drive profitability? Bill Yaman, Chief Revenue Officer Even as the outlook for the housing market improves, profitability continues to be cited as a top concern for brokerages. Whether maximizing profits in a boom market or preserving profits when times get tough, ...

2018-05-10T15:36:08+00:00October 16th, 2014|Business Strategy|0 Comments

3 TOP CHALLENGES FOR REAL ESTATE BROKERS – PART 1: RECRUITING

Part 1 of a 3 part series.  How do we recruit more top talent? Bill Yaman, Chief Revenue Officer  |  10/9/2014 It’s the question on almost every real estate broker’s mind. The question becomes even more urgent as brokerages gain more confidence in business growth and 45 percent of firms are actively engaged in recruiting, ...

2018-05-10T15:09:35+00:00October 9th, 2014|Recruiting|2 Comments

New Imprev Study Examines the Value of Brand in Real Estate

[NEWS RELEASE] Top real estate executives say their company brands are viewed “more favorably” than Zillow, Trulia and realtor.com, new Imprev survey shows July 15, 2014 – Bellevue, WA – Do consumers view their local real estate company brand more favorably than real estate portals Zillow, Trulia and realtor.com? “Yes,” say the vast majority of ...

2018-05-10T14:51:52+00:00July 15th, 2014|Imprev News|0 Comments

Why aren’t Gen Xers flocking to real estate?

In the last 15 years, the number of Realtors in their 40s has dropped by a third. So it’s no surprise that “recruiting younger talent” is the No. 1 business concern expressed by top real estate executives in the latest Imprev Thought Leader Survey for the second year in a row. In digging deeper, what we found ...

2018-05-10T14:37:25+00:00November 18th, 2013|Business Strategy, Recruiting|1 Comment