Empowered Brokers to Leverage Listings to Generate New Business for Agents
BELLEVUE, Wash., Jan. 28, 2019 /PRNewswire/ — In 2018, Imprev continued its quest to give real estate franchises and brokerages a new, powerful way to reach substantially more consumers. Brokerages are using Imprev’s service to create effective marketing campaigns with company-defined best practices that harness the power of their agents’ marketing networks.
The results have been impressive. Through its marketing automation platform, Imprev generated marketing for over 1.5 million of their clients’ listings last year, creating 14.7 million marketing assets that included websites, virtual tours, YouTube videos, social media, flyers, and postcards, and sent 94.9 million emails to agents’ prospects and referral networks. Imprev also added more than 4,700 customer-created design templates, bringing the total number in the platform to over 17,000.
“The sheer power of automation is something the market hasn’t seen before,” says Imprev CEO Renwick Congdon. “With the support of this robust technology, franchises and brokerages can scale their marketing and advertising efforts in unheard-of ways. I like to say that the possibilities are only limited by one’s imagination!”
Imprev’s service fully automates the creation of digital, social media, and print property marketing materials throughout the life of a brokerage’s listings, ensuring optimum marketing practices throughout the entire company. Brokerages have full control over the look and feel of their agents’ marketing assets.
Imprev clients recognize the opportunities that marketing automation brings to their brands. “With automation, agents have a repeatable way to deliver their marketing promise to clients — without wasting precious hours on repetitive, manual tasks. Imprev understands how important it is to deliver a consistent brand and marketing experience to our clients at every point in the home-selling process, which ultimately makes our brand even more valuable to an agent’s business,” said NextHome CEO James Dwiggins when launching Imprev Marketing Automation for NextHome agents.
“Marketing automation is the future of real estate,” says Bill Yaman, Imprev’s President and Chief Operating Officer. “In a time of market volatility and increasing competition, brokerages are turning to proven service providers like Imprev to integrate with their in-house technology stacks to deliver impactful, valuable services to their agent communities.
They’re embracing the proven benefits of taking inconsistent and manual effort out of standard processes so everyone—from the broker to the agent—can be more strategic and successful.”
The Imprev Marketing Automation platform integrates with leading technology companies to deliver unique, fully integrated solutions to franchises and brokerages. Integration partners include Contactually, MoxiWorks, Blueroof360, Boston Logic, Homes.com, Real Estate Digital (RED), ListHub, Reliance Network Real Estate Services, Agent Achieve CoreLogic, TRIBUS, Incom Real Estate, Real Estate Webmasters, and PlanOmatic.
By the Numbers
Property marketing assets created by Imprev’s Marketing Automation service include 3.1 million ePostcards, 3 million social media posts, 2.7 million postcards, 1.7 million flyers, 1.1 million websites, 1.1 million virtual tours, 1 million videos, and nearly 1 million brochures.
In 2018, Imprev launched automation for current franchise clients RE/MAX, LLC and NextHome, as well as welcomed a flood of new clients across top brands in real estate—including Douglas Elliman Real Estate (the third largest residential real estate brokerage), Edina Realty (a HomeServices of America, Inc. company and a Berkshire Hathaway Affiliate), and Climb Real Estate (now part of NRT, a subsidiary of Realogy).
New customers in the Berkshire Hathaway HomeServices network include Berkshire Hathaway HomeServices CNY Realty, Berkshire Hathaway HomeServices Innovative Real Estate, and Berkshire Hathaway HomeServices Hallmark Realty. New Keller Williams customers include Keller Williams Roseville, Keller Williams Danville, Keller Williams Walnut Creek, and Keller Williams El Dorado Hills. Newly signed Coldwell Banker® clients include Coldwell Banker® Island Properties, Coldwell Banker® Home Source, and Coldwell Banker® Mulleady REALTORS®.
Many of the most respected brands in real estate trust Imprev’s Marketing Automation Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents’ listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including franchises RE/MAX, LLC, Coldwell Banker® Real Estate, Corcoran Group, and NextHome, as well as top brokerages including Douglas Elliman Real Estate, Berkshire Hathaway HomeServices Fox & Roach, Edina Realty, and Hunt Real Estate. Imprev also powers marketing automation for Homes.com. Discover more at www.imprev.com.
SOURCE Imprev, Inc.