Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform

[NEWS RELEASE] Better Homes and Gardens Real Estate Rand Realty Taps Seattle tech firms Moxi Works, Imprev for integrated CRM and automated marketing services April 4, 2017 – Seattle, WA – Better Homes and Gardens Real Estate Rand Realty has launched a powerful combination of the latest in agent productivity technology. Agents now have access ...

2018-05-15T16:14:44+00:00April 4th, 2017|Automation, Imprev News|0 Comments

4 Ways to “Future-Proof” Your Brokerage With Automated Marketing

30-minute on-demand webinar. What are you doing to ensure your brokerage stays relevant one, two, five years from now? Whether you’re trying to grow brand reach or retain top producers, your marketing needs to adapt in order to stand out in the wildly competitive landscape. As one broker owner puts it (in our recent Real ...

2018-05-11T12:48:09+00:00March 15th, 2017|Marketing|0 Comments

Imprev CEO Joins Seattle Leaders on Top Real Estate List

[NEWS RELEASE] Bellevue-based tech firm’s innovative automated marketing services driving greater recognition January 16, 2017 – Bellevue, WA – Renwick Congdon, CEO of Bellevue-based Imprev (, was named to the Swanepoel Power 200 (SP200), a definitive ranking of residential real estate's 200 most powerful leaders. Renwick joins 12 other Seattle-based leaders, who combined make up ...

2018-05-11T12:59:12+00:00January 16th, 2017|Imprev News|0 Comments

Marketing Automation to Fundamentally Change Real Estate Marketing

[NEWS RELEASE] Imprev Integration with ListHub Reaches 60,000 Brokerages Nationwide November 2, 2016 – ORLANDO – National Association of REALTORS® Convention – Real estate brokerages of all sizes can now access sophisticated marketing automation services that will help them drive growth, enhance their brand image, and increase recruiting success. Today, Imprev, a leader in marketing ...

2018-05-11T13:06:42+00:00November 2nd, 2016|Automation, Imprev News|0 Comments

Upstream Study Shows Strong Real Estate Industry Support

[NEWS RELEASE - August 2, 2016] New Thought Leader Survey by Imprev Details Strengths, Challenges August 2, 2016 – Bellevue, WA – Real estate leaders are nearly unanimous in support of Upstream, a new real estate brokerage-driven effort to streamline listing and sales data and its online delivery, a new study reveals. The vast majority ...

2018-05-09T20:51:35+00:00August 2nd, 2016|Imprev News, Technology|0 Comments

Listing Automation Technology Streamlines Marketing Process for Coldwell Banker Agents

[NEWS RELEASE] Coldwell Banker Prime Properties is the largest capacity firm offering technology locally ALBANY, NY – Coldwell Banker Prime Properties, a locally-owned and operated full service real estate firm, has implemented an automated marketing system that simplifies the marketing process for its network of more than 450 agents, ensuring they can effectively market their ...

2018-05-11T13:09:06+00:00May 10th, 2016|Imprev News|0 Comments

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect.

Webinar Highlight: How RE/MAX integrates the Design Center + Marketing Automation

In this highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016," Dan Troup, Technology Director, RE/MAX of Michigan explains how Marketing Automation integrates with the Imprev-powered RE/MAX Design Center. Also check out the “Marketing Automation Report: Defining the Future of Real Estate Marketing” here.

2017-10-03T20:59:14+00:00March 22nd, 2016|Marketing|0 Comments