Agent Recruiting in 2019: The Status Quo Won’t Cut It

2019: The New Market, Marketing Automation, and the Recruiting Conversation An Imprevian dialogue on defining your recruiting strategies around service Real estate agents have a wider variety of brokerage options than ever before. If they’re not happy, they don’t have to stay. When it comes to what you as a broker offer your agents, the ...

2019-01-18T18:22:23+00:00January 17th, 2019|Business Strategy, Recruiting|0 Comments

[Infographic] In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.

In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.  "With automation, agents have a repeatable way to deliver their marketing promise to clients—without wasting precious hours on repetitive, manual tasks." James Dwiggins, CEO of NextHome  Visit to learn how marketing automation helps agents consistently deliver your brand promise to the market.

2019-01-31T16:39:44+00:00January 2nd, 2019|Business Strategy, Imprev News|0 Comments

Is Your Tech Stack an Agent’s Best Friend or Worst Enemy?

Don’t mistake perceived value for actual value when evaluating your agent offerings. THE IMPORTANCE 2019 promises to be a competitive year for recruiting—even more so than usual with new business models and disruptive recruiting strategies. What’s a brokerage to do when it comes to standing out from the crowd? One of the strongest ways to ...

2019-01-02T16:13:20+00:00December 31st, 2018|Business Strategy, Technology|0 Comments

Build an Effective 2019 Marketing Budget by Asking These 5 Questions

Like other real estate leaders, I’m sure you’re on the hunt for ways to streamline your 2019 marketing budget. You know the importance of balancing costs and choosing rock-solid services for your brokerage, especially with a changing market and so many industry-disruptors upping the recruiting competition. Before the changing market distracts you from your budget-building, ...

2018-12-10T16:25:51+00:00December 6th, 2018|Business Strategy|0 Comments

Imprev Announces Launch of Marketing Automation for Douglas Elliman

[NEWS RELEASE] Third-Largest National Real Estate Brokerage Offers Best-In-Class Marketing Experience for Agents Bellevue, WA – Douglas Elliman Real Estate, the third largest residential real estate brokerage in the United States (Real Trends 500), has launched a powerful service today for all agents nationwide: Imprev Marketing Automation. This widely-acclaimed service automatically delivers branded marketing content ...

2018-10-25T21:24:07+00:00October 25th, 2018|Imprev News|0 Comments

The Broker’s Guide to Co-Branding

June Laves, Marketing Manager If you read part one, the value of protecting your brand’s consistency across all marketing channels is clear. But how can a broker encourage adoption of the brokerage brand without stifling the uniqueness and diversity of an agent’s own “brand image?” How do you remove the opportunity for a “rogue-marketing” agent? ...

2018-08-15T19:26:23+00:00August 16th, 2018|Branding|0 Comments

3 Reasons Why Brokers Shouldn’t Give Up on Brand Consistency

June Laves, Marketing Manager We all know that brand consistency, from marketing campaigns, logos, colors, styles, messaging, or imagery, is a huge challenge for real estate brokerages. Brokers are balancing the power of their brand with hundreds of individual agent brands, making it easy to throw up their hands in defeat. Who really cares about ...

2018-08-09T20:02:02+00:00August 9th, 2018|Branding|0 Comments

Inman Connect SF 2018 – The First Inman CMO Connect

SAN FRANCISCO, CALIF. Meghan Cheeney, Director of Marketing Inman Connect conferences have been gathering the top minds in real estate for over twenty years. Brad Inman, and the Inman brand (“the industry’s leading source of real estate information”) blaze the trail for these conferences and challenge proptech leaders, marketing leaders, executive, brokers and agents to ...

2018-08-09T19:42:24+00:00August 1st, 2018|Imprev News|0 Comments

Teaming Together to Help End Hunger in Western Washington: Imprev’s Day of Service Supports Local Food Nonprofit

Meghan Cheeney, Director of Marketing | July 2018 Between the recent large-scale launch of a white label automation service, conducting real estate thought leader studies, and attending the top proptech conferences across the nation, Imprev also devotes time to serve our local community. For Imprev’s Annual Day of Service in June, dedicated Imprevians dressed in layers ...

2018-08-13T21:50:20+00:00August 1st, 2018|Imprev News|0 Comments

As Real Estate Team Popularity Explodes, the Paradox Grows

[NEWS RELEASE] Survey of Top Execs Shows Benefits, Risks in Supporting Teams SAN FRANCISCO, CA – Real estate executives across the country are acknowledging teams and their higher sales volumes with more eagerness than five years ago, a new study from Imprev shows. The Imprev Thought Leader Study, which surveyed brokerage leaders representing firms of ...

2018-07-17T04:39:49+00:00July 17th, 2018|Business Strategy, Imprev News|0 Comments