The Broker’s Guide to Co-Branding

June Laves, Marketing Manager If you read part one, the value of protecting your brand’s consistency across all marketing channels is clear. But how can a broker encourage adoption of the brokerage brand without stifling the uniqueness and diversity of an agent’s own “brand image?” How do you remove the opportunity for a “rogue-marketing” agent? ...

2018-08-15T19:26:23+00:00August 16th, 2018|Branding|0 Comments

3 Reasons Why Brokers Shouldn’t Give Up on Brand Consistency

June Laves, Marketing Manager We all know that brand consistency, from marketing campaigns, logos, colors, styles, messaging, or imagery, is a huge challenge for real estate brokerages. Brokers are balancing the power of their brand with hundreds of individual agent brands, making it easy to throw up their hands in defeat. Who really cares about ...

2018-08-09T20:02:02+00:00August 9th, 2018|Branding|0 Comments

Inman Connect SF 2018 – The First Inman CMO Connect

SAN FRANCISCO, CALIF. Meghan Cheeney, Director of Marketing Inman Connect conferences have been gathering the top minds in real estate for over twenty years. Brad Inman, and the Inman brand (“the industry’s leading source of real estate information”) blaze the trail for these conferences and challenge proptech leaders, marketing leaders, executive, brokers and agents to ...

2018-08-09T19:42:24+00:00August 1st, 2018|Imprev News|0 Comments

Teaming Together to Help End Hunger in Western Washington: Imprev’s Day of Service Supports Local Food Nonprofit

Meghan Cheeney, Director of Marketing | July 2018 Between the recent large-scale launch of a white label automation service, conducting real estate thought leader studies, and attending the top proptech conferences across the nation, Imprev also devotes time to serve our local community. For Imprev’s Annual Day of Service in June, dedicated Imprevians dressed in layers ...

2018-08-13T21:50:20+00:00August 1st, 2018|Imprev News|0 Comments

As Real Estate Team Popularity Explodes, the Paradox Grows

[NEWS RELEASE] Survey of Top Execs Shows Benefits, Risks in Supporting Teams SAN FRANCISCO, CA – Real estate executives across the country are acknowledging teams and their higher sales volumes with more eagerness than five years ago, a new study from Imprev shows. The Imprev Thought Leader Study, which surveyed brokerage leaders representing firms of ...

2018-07-17T04:39:49+00:00July 17th, 2018|Business Strategy, Imprev News|0 Comments

NextHome CEO: “We’re Raising the Bar in Real Estate Marketing”

[NEWS RELEASE] NextHome Launches Imprev Marketing Automation to Reinforce Agents' Value to Consumers Bellevue, WA - NextHome, Inc., the nation's fastest-growing real estate franchise based in California, announced it has launched a leading marketing technology for all its agents: Marketing Automation powered by Imprev. The new service fully automates the creation of marketing content throughout the life ...

2018-06-05T21:17:42+00:00May 30th, 2018|Imprev News|0 Comments

Time Better Spent [Infographic]

What's the True Time-Cost of Having Agents Manually Create Marketing Materials? It could take your agent 2 hours to create marketing materials for their new listing - and cost them to miss out on other, more important opportunities. With marketing automation, agents can use that freed time to build their business while your automation center ...

2018-06-05T18:09:01+00:00May 30th, 2018|Automation, Business Strategy, Recruiting|0 Comments

When Your Agents Love Your Brand, You’ll Inspire Design Consistency

June Laves, Marketing Coordinator| May 2018 It's a marketing executive’s worst nightmare: stretched and distorted logos, a plethora of fonts, off-brand colors, and missing compliance marks. You just felt a cold chill, I’m sure. How do marketing teams within real estate brokerages encourage consistency of their marketing materials when each agent is an independent contractor? ...

2018-05-24T15:46:50+00:00May 24th, 2018|Branding, Business Strategy|0 Comments

ReeceNichols Launches Imprev Marketing Automation Services

[NEWS RELEASE] Meghan Cheeney, Director of Marketing Bellevue, WA – Kansas City’s leading real estate brokerage, ReeceNichols Real Estate, announced today that all its real estate agents will now have access to one of the industry’s leading marketing technologies: Marketing Automation Services by Imprev. With this new offering, ReeceNichols will increase its leadership in the ...

2018-05-10T18:55:40+00:00March 21st, 2018|Imprev News|0 Comments