How to Be a Catalyst for Innovation in Your Brokerage

Innovation. This word is stuck on every podcast, every New York Times best seller, and every c-suite executive’s bio. Sometimes it seems unattainable, reserved for the likes of Steve Jobs. Sometimes it seems like a participation trophy, hooray you updated! All joking aside, innovation is no less important.   Innovation is a great idea, executed ...

2019-09-11T19:10:59+00:00September 11th, 2019|Business Strategy, Marketing, Recruiting|0 Comments

Great Racehorses Wear Blinkers

What we’re tackling in this post: What are some of the loudest , most detrimental distractions targeting real estate agents? How do those distractions affect agent success? How do brokers and leaders help agents to avoid distractions?   Despite a roller-coaster market of varying DOM and inventory levels, managers can agree that June and July ...

2019-07-05T17:09:28+00:00June 28th, 2019|Business Strategy, Lead Generation|0 Comments

PRESS RELEASE: Climb Real Estate Embraces the Power of Marketing Automation by Imprev

New Service for Agents Streamlines Process to Promote Listings (and Generate More Business) BELLEVUE, Wash., June 17, 2019 /PRNewswire/ -- Imprev, a leader in real estate marketing automation services, is proud to announce a partnership with Climb Real Estate®. Climb is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, ...

2019-06-18T19:05:01+00:00June 17th, 2019|Imprev News|0 Comments

[Podcast] Marketing in the Digital Age

Imprev President, Bill Yaman, joins industry-leading line-up of guest speakers for the #REALwithMoxiWorks podcast series. Marketing in the digital age: How the game has changed It’s no secret that the marketing game has changed. How do modern brands stay relevant, push boundaries, and make a name for themselves in today’s crowded digital space? In this ...

2019-06-07T14:55:27+00:00June 7th, 2019|Imprev News|0 Comments

Become Your Agents’ Marketing Coach – Without lifting a finger

Imprev releases newest enhancement to real estate marketing automation services: Marketing Guides. Do you see your agents focusing on the wrong things? By wrong things, we mean distracting business behaviors... Are they buying leads instead of nurturing their existing client relationships? Are they not leveraging their full marketing potential of their existing listings? Are they ...

2019-05-31T16:01:22+00:00May 31st, 2019|Imprev News|0 Comments

Marketing Automation: Superhero or Supervillain?

Can automation be a bad thing?   Eh? Excuse me… Isn’t Imprev a company that provides Marketing Automation? Why would we even be arguing that Marketing Automation could be a bad thing? All kidding aside, automation can be a double-edged sword without a solid foundation, and its perils are rarely discussed. When considering automation services, ...

2019-06-28T21:06:13+00:00May 2nd, 2019|Digital Marketing, Marketing, Technology|0 Comments

There’s an Epidemic Infecting Real Estate Agents: Tool Fatigue

There’s a Epidemic Infecting Real Estate Agents: Tool Fatigue And we all are to blame. There’s a debilitating plague spreading through brokerages across our country. You’ve seen the symptoms in your own agents as this disease eats away at their productivity and success: Leadership brings in new technology with the goal of delivering value to ...

2019-04-29T17:29:19+00:00April 18th, 2019|Business Strategy, Recruiting, Technology|0 Comments

Agents Need Answers

Agents Need Answers: Encouraging technology adoption by answering 5 questions for your agents Implementing new technology, no matter the new service or tool, can be a headache for most brokers or execs. You, as an executive, have found a new solution that will make your entire company’s lives easier. But, you fear that adoption of ...

2019-04-04T15:22:50+00:00April 3rd, 2019|Business Strategy|0 Comments

Defining an Imprevian — Part 1: The Sales Force

We’re waist-deep in the middle of real estate conference season. Spring is fast approaching, and with it comes the peak of real estate buying and selling. So, before those buyers and sellers start storming the MLS, agents, brokers, and administrators brush up on their skills and take advantage of new ideas from conferences to set ...

2019-07-05T17:11:57+00:00March 28th, 2019|Imprev News|0 Comments