There’s an Epidemic Infecting Real Estate Agents: Tool Fatigue

There’s a Epidemic Infecting Real Estate Agents: Tool Fatigue And we all are to blame. There’s a debilitating plague spreading through brokerages across our country. You’ve seen the symptoms in your own agents as this disease eats away at their productivity and success: Leadership brings in new technology with the goal of delivering value to ...

2019-04-18T16:05:36+00:00April 18th, 2019|Business Strategy, Recruiting, Technology|0 Comments

Is Your Tech Stack an Agent’s Best Friend or Worst Enemy?

Don’t mistake perceived value for actual value when evaluating your agent offerings. THE IMPORTANCE 2019 promises to be a competitive year for recruiting—even more so than usual with new business models and disruptive recruiting strategies. What’s a brokerage to do when it comes to standing out from the crowd? One of the strongest ways to ...

2019-01-02T16:13:20+00:00December 31st, 2018|Business Strategy, Technology|0 Comments

Saving Your Sanity IS Possible: Create Scalable Brand & Agent Marketing for Your Real Estate Brokerage with Automation

A 30-minute on-demand webinar For Lisa Mahon (Head of Marketing at Century 21® Peak), there wasn't enough time in the day to support her agents' marketing needs AND achieve her brand marketing goals. Sound familiar? "My team and I were working 10-hour, 12-hour days to create marketing materials for my agents' listings while still trying to move ...

2019-04-04T16:29:18+00:00May 31st, 2017|Marketing, Technology|0 Comments

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

Upstream Study Shows Strong Real Estate Industry Support

[NEWS RELEASE - August 2, 2016] New Thought Leader Survey by Imprev Details Strengths, Challenges August 2, 2016 – Bellevue, WA – Real estate leaders are nearly unanimous in support of Upstream, a new real estate brokerage-driven effort to streamline listing and sales data and its online delivery, a new study reveals. The vast majority ...

2018-05-09T20:51:35+00:00August 2nd, 2016|Imprev News, Technology|0 Comments

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect. https://youtu.be/8eyzEidnjUM

How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images ...

2018-05-11T14:46:43+00:00February 7th, 2016|Automation, Branding, Design, Marketing, Technology|0 Comments

Dropbox for Imprev Users

Imprev users can use Dropbox to easily add new photos to their marketing materials. It's simple: Log into your Marketing Center. Choose a marketing project to edit. In the photos section, click "replace." You'll be able to choose from multiple photo folders, including the option to upload a photo from Dropbox. Are you a ...

2018-08-15T17:36:10+00:00January 15th, 2016|Technology|0 Comments

Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, ...

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...