Guide your agents to produce quality content What we’re covering today: What does it mean to ‘cut through the noise?’ How can you align agent and broker content strategies for mutual success? What is quality content? What is noisy content? Whether looking to recruit agents, bring in leads, or establish brand awareness, more ...
Innovation. This word is stuck on every podcast, every New York Times best seller, and every c-suite executive’s bio. Sometimes it seems unattainable, reserved for the likes of Steve Jobs. Sometimes it seems like a participation trophy, hooray you updated! All joking aside, innovation is no less important. Innovation is a great idea, executed ...
Can automation be a bad thing? Eh? Excuse me… Isn’t Imprev a company that provides Marketing Automation? Why would we even be arguing that Marketing Automation could be a bad thing? All kidding aside, automation can be a double-edged sword without a solid foundation, and its perils are rarely discussed. When considering automation services, ...
New York City, New York | Inman Connect 2019 | Meghan Cheeney, Director of Marketing at Imprev, Inc. Once again, Inman Connect held a hard-hitting, thoughtful event for marketing leaders last Tuesday at CMO Connect. David Marine, SVP of Marketing at Coldwell Banker Real Estate and Ginger Wilcox, SVP of Marketing at Capsilon, rocked the ...
Achieve Your Brokerage's Marketing Goals! You've got big marketing goals for your brokerage, and this year, you're gonna make 'em happen. Download a PDF Version of Time Better Spent Infographic Save this Infographic on Pinterest
Why brokerages need to partner with agents to market all their listings Do you run a real estate brokerage? Handle the marketing for one? If yes, you’re probably now asking yourself, “Why should I care about marketing a listing? That’s the agent’s job.” If the agent wants to sell the property, they’ll put out the ...
A 30-minute on-demand webinar For Lisa Mahon (Head of Marketing at Century 21® Peak), there wasn't enough time in the day to support her agents' marketing needs AND achieve her brand marketing goals. Sound familiar? "My team and I were working 10-hour, 12-hour days to create marketing materials for my agents' listings while still trying to move ...
Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...
30-minute on-demand webinar. What are you doing to ensure your brokerage stays relevant one, two, five years from now? Whether you’re trying to grow brand reach or retain top producers, your marketing needs to adapt in order to stand out in the wildly competitive landscape. As one broker owner puts it (in our recent Real ...
Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect. https://youtu.be/8eyzEidnjUM
