How to Be a Catalyst for Innovation in Your Brokerage

Innovation. This word is stuck on every podcast, every New York Times best seller, and every c-suite executive’s bio. Sometimes it seems unattainable, reserved for the likes of Steve Jobs. Sometimes it seems like a participation trophy, hooray you updated! All joking aside, innovation is no less important.   Innovation is a great idea, executed ...

2019-09-11T19:10:59+00:00September 11th, 2019|Business Strategy, Marketing, Recruiting|0 Comments

Marketing Automation: Superhero or Supervillain?

Can automation be a bad thing?   Eh? Excuse me… Isn’t Imprev a company that provides Marketing Automation? Why would we even be arguing that Marketing Automation could be a bad thing? All kidding aside, automation can be a double-edged sword without a solid foundation, and its perils are rarely discussed. When considering automation services, ...

2019-06-28T21:06:13+00:00May 2nd, 2019|Digital Marketing, Marketing, Technology|0 Comments

ICNY 2019: CMO Connect (Story is King!)

New York City, New York  |  Inman Connect 2019  |  Meghan Cheeney, Director of Marketing at Imprev, Inc. Once again, Inman Connect held a hard-hitting, thoughtful event for marketing leaders last Tuesday at CMO Connect. David Marine, SVP of Marketing at Coldwell Banker Real Estate and Ginger Wilcox, SVP of Marketing at Capsilon, rocked the ...

2019-02-06T21:04:09+00:00February 6th, 2019|Branding, Imprev News, Marketing|0 Comments

Are You Leaving Money on the Table?

Why brokerages need to partner with agents to market all their listings Do you run a real estate brokerage? Handle the marketing for one? If yes, you’re probably now asking yourself, “Why should I care about marketing a listing? That’s the agent’s job.” If the agent wants to sell the property, they’ll put out the ...

Saving Your Sanity IS Possible: Create Scalable Brand & Agent Marketing for Your Real Estate Brokerage with Automation

A 30-minute on-demand webinar For Lisa Mahon (Head of Marketing at Century 21® Peak), there wasn't enough time in the day to support her agents' marketing needs AND achieve her brand marketing goals. Sound familiar? "My team and I were working 10-hour, 12-hour days to create marketing materials for my agents' listings while still trying to move ...

2019-04-04T16:29:18+00:00May 31st, 2017|Marketing, Technology|0 Comments

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

4 Ways to “Future-Proof” Your Brokerage With Automated Marketing

30-minute on-demand webinar. What are you doing to ensure your brokerage stays relevant one, two, five years from now? Whether you’re trying to grow brand reach or retain top producers, your marketing needs to adapt in order to stand out in the wildly competitive landscape. As one broker owner puts it (in our recent Real ...

2018-05-11T12:48:09+00:00March 15th, 2017|Marketing|0 Comments

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect.

Webinar Highlight: How RE/MAX integrates the Design Center + Marketing Automation

In this highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016," Dan Troup, Technology Director, RE/MAX of Michigan explains how Marketing Automation integrates with the Imprev-powered RE/MAX Design Center. Also check out the “Marketing Automation Report: Defining the Future of Real Estate Marketing” here.

2017-10-03T20:59:14+00:00March 22nd, 2016|Marketing|0 Comments