Why brokerages need to partner with agents to market all their listings Do you run a real estate brokerage? Handle the marketing for one? If yes, you’re probably now asking yourself, “Why should I care about marketing a listing? That’s the agent’s job.” If the agent wants to sell the property, they’ll put out the ...
Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...
Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate ...
Guess what the average closing rate is for real estate leads that are generated online? It’s a meager 1%. That means millions of leads are going to the virtual dead lead drawer and millions of dollars invested by brokers to purchase those leads are being tossed away. Brokers often make the mistake of letting their ...
The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. But that technology has ...
As cliché as it is, the expression “You never get a second chance to make a first impression” has never been so true. Today’s consumers are on their phones and on the go, communicating and multi-tasking more than ever before. Their tolerance level for websites that don’t immediately grab them is pretty close to zero. ...
An interview with Kevin Hawkins, President of WAV Group Communications Real estate brokers for decades were the “voice of real estate” in their local markets. It was pretty straightforward: Most daily newspapers had real estate sections and there were hundreds of journalists dedicated to covering real estate exclusively. They were always writing about real estate ...
Your agents will always need new leads, and generating new leads should be part of their marketing efforts. However, nurturing existing leads as well as the people who are within an agent’s sphere of influence (SOI) can be just as profitable. Remember, statistics show that 75% of an agent’s business comes from their sphere of ...
Content marketing: It’s all the rage right now in marketing—and for good reason. As far back as humans can remember, content (oral stories, poems, books, etc.) has captured our imagination and attention. We all crave to experience stories, to create our own stories and share in others’ stories. That’s why content marketing is so effective. ...
Let me start by saying that I hate tchotchkes. They’re usually a waste of money (and plastic). However, in the battle for prospects’ attention, brokerages need to start thinking creatively about gifts and giveaways. Your agents are competing with countless other agents and distractions, with the added challenge of a long buying/selling cycle. Giving prospects ...
