The Can’t-Miss Conferences for Real Estate Executives

First Quarter is the ultimate real estate conference event time, just before the market heats up in the spring. What a whirlwind! Our leadership team just landed back on the west coast after a fantastic series at Inman Connect New York 2019. We were honored to once again sponsor CMO Connect, and our very own ...

2019-02-13T19:42:40+00:00February 13th, 2019|Business Strategy|0 Comments

Reinvent Your Brokerage’s Brand

Easily transform agents into powerful brand ambassadors Originally posted on Inman.com, February 4, 2019 by Bill Yaman As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your ...

2019-02-15T19:50:03+00:00February 11th, 2019|Branding, Business Strategy|0 Comments

Agent Recruiting in 2019: The Status Quo Won’t Cut It

2019: The New Market, Marketing Automation, and the Recruiting Conversation An Imprevian dialogue on defining your recruiting strategies around service Real estate agents have a wider variety of brokerage options than ever before. If they’re not happy, they don’t have to stay. When it comes to what you as a broker offer your agents, the ...

2019-01-18T18:22:23+00:00January 17th, 2019|Business Strategy, Recruiting|0 Comments

[Infographic] In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.

In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.  "With automation, agents have a repeatable way to deliver their marketing promise to clients—without wasting precious hours on repetitive, manual tasks." James Dwiggins, CEO of NextHome  Visit www.imprev.com to learn how marketing automation helps agents consistently deliver your brand promise to the market.

2019-01-31T16:39:44+00:00January 2nd, 2019|Business Strategy, Imprev News|0 Comments

Is Your Tech Stack an Agent’s Best Friend or Worst Enemy?

Don’t mistake perceived value for actual value when evaluating your agent offerings. THE IMPORTANCE 2019 promises to be a competitive year for recruiting—even more so than usual with new business models and disruptive recruiting strategies. What’s a brokerage to do when it comes to standing out from the crowd? One of the strongest ways to ...

2019-01-02T16:13:20+00:00December 31st, 2018|Business Strategy, Technology|0 Comments

Build an Effective 2019 Marketing Budget by Asking These 5 Questions

Like other real estate leaders, I’m sure you’re on the hunt for ways to streamline your 2019 marketing budget. You know the importance of balancing costs and choosing rock-solid services for your brokerage, especially with a changing market and so many industry-disruptors upping the recruiting competition. Before the changing market distracts you from your budget-building, ...

2018-12-10T16:25:51+00:00December 6th, 2018|Business Strategy|0 Comments

As Real Estate Team Popularity Explodes, the Paradox Grows

[NEWS RELEASE] Survey of Top Execs Shows Benefits, Risks in Supporting Teams SAN FRANCISCO, CA – Real estate executives across the country are acknowledging teams and their higher sales volumes with more eagerness than five years ago, a new study from Imprev shows. The Imprev Thought Leader Study, which surveyed brokerage leaders representing firms of ...

2018-07-17T04:39:49+00:00July 17th, 2018|Business Strategy, Imprev News|0 Comments

Time Better Spent [Infographic]

What's the True Time-Cost of Having Agents Manually Create Marketing Materials? It could take your agent 2 hours to create marketing materials for their new listing - and cost them to miss out on other, more important opportunities. With marketing automation, agents can use that freed time to build their business while your automation center ...

2018-06-05T18:09:01+00:00May 30th, 2018|Automation, Business Strategy, Recruiting|0 Comments

When Your Agents Love Your Brand, You’ll Inspire Design Consistency

June Laves, Marketing Coordinator| May 2018 It's a marketing executive’s worst nightmare: stretched and distorted logos, a plethora of fonts, off-brand colors, and missing compliance marks. You just felt a cold chill, I’m sure. How do marketing teams within real estate brokerages encourage consistency of their marketing materials when each agent is an independent contractor? ...

2018-05-24T15:46:50+00:00May 24th, 2018|Branding, Business Strategy|0 Comments

Real Estate Brands: Are You Leaving Money on the Table?

Why brokerages need to partner with agents to market all their listings Do you run a real estate brokerage? Handle the marketing for one? If yes, you’re probably now asking yourself, “Why should I care about marketing a listing? That’s the agent’s job.” If the agent wants to sell the property, they’ll put out the ...