Great Racehorses Wear Blinkers

What we’re tackling in this post: What are some of the loudest , most detrimental distractions targeting real estate agents? How do those distractions affect agent success? How do brokers and leaders help agents to avoid distractions?   Despite a roller-coaster market of varying DOM and inventory levels, managers can agree that June and July ...

2019-07-05T17:09:28+00:00June 28th, 2019|Business Strategy, Lead Generation|0 Comments

There’s an Epidemic Infecting Real Estate Agents: Tool Fatigue

There’s a Epidemic Infecting Real Estate Agents: Tool Fatigue And we all are to blame. There’s a debilitating plague spreading through brokerages across our country. You’ve seen the symptoms in your own agents as this disease eats away at their productivity and success: Leadership brings in new technology with the goal of delivering value to ...

2019-04-29T17:29:19+00:00April 18th, 2019|Business Strategy, Recruiting, Technology|0 Comments

Agents Need Answers

Agents Need Answers: Encouraging technology adoption by answering 5 questions for your agents Implementing new technology, no matter the new service or tool, can be a headache for most brokers or execs. You, as an executive, have found a new solution that will make your entire company’s lives easier. But, you fear that adoption of ...

2019-04-04T15:22:50+00:00April 3rd, 2019|Business Strategy|0 Comments

The Can’t-Miss Conferences for Real Estate Executives

First Quarter is the ultimate real estate conference event time, just before the market heats up in the spring. What a whirlwind! Our leadership team just landed back on the west coast after a fantastic series at Inman Connect New York 2019. We were honored to once again sponsor CMO Connect, and our very own ...

2019-02-13T19:42:40+00:00February 13th, 2019|Business Strategy|0 Comments

Reinvent Your Brokerage’s Brand

Easily transform agents into powerful brand ambassadors Originally posted on, February 4, 2019 by Bill Yaman As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your ...

2019-02-15T19:50:03+00:00February 11th, 2019|Branding, Business Strategy|0 Comments

Agent Recruiting in 2019: The Status Quo Won’t Cut It

2019: The New Market, Marketing Automation, and the Recruiting Conversation An Imprevian dialogue on defining your recruiting strategies around service Real estate agents have a wider variety of brokerage options than ever before. If they’re not happy, they don’t have to stay. When it comes to what you as a broker offer your agents, the ...

2019-01-18T18:22:23+00:00January 17th, 2019|Business Strategy, Recruiting|0 Comments

[Infographic] In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.

In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.  "With automation, agents have a repeatable way to deliver their marketing promise to clients—without wasting precious hours on repetitive, manual tasks." James Dwiggins, CEO of NextHome  Visit to learn how marketing automation helps agents consistently deliver your brand promise to the market.

2019-01-31T16:39:44+00:00January 2nd, 2019|Business Strategy, Imprev News|0 Comments

Is Your Tech Stack an Agent’s Best Friend or Worst Enemy?

Don’t mistake perceived value for actual value when evaluating your agent offerings. THE IMPORTANCE 2019 promises to be a competitive year for recruiting—even more so than usual with new business models and disruptive recruiting strategies. What’s a brokerage to do when it comes to standing out from the crowd? One of the strongest ways to ...

2019-01-02T16:13:20+00:00December 31st, 2018|Business Strategy, Technology|0 Comments

Build an Effective 2019 Marketing Budget by Asking These 5 Questions

Like other real estate leaders, I’m sure you’re on the hunt for ways to streamline your 2019 marketing budget. You know the importance of balancing costs and choosing rock-solid services for your brokerage, especially with a changing market and so many industry-disruptors upping the recruiting competition. Before the changing market distracts you from your budget-building, ...

2018-12-10T16:25:51+00:00December 6th, 2018|Business Strategy|0 Comments