The Broker’s Guide to Co-Branding

June Laves, Marketing Manager If you read part one, the value of protecting your brand’s consistency across all marketing channels is clear. But how can a broker encourage adoption of the brokerage brand without stifling the uniqueness and diversity of an agent’s own “brand image?” How do you remove the opportunity for a “rogue-marketing” agent? ...

2018-08-15T19:26:23+00:00August 16th, 2018|Branding|0 Comments

3 Reasons Why Brokers Shouldn’t Give Up on Brand Consistency

June Laves, Marketing Manager We all know that brand consistency, from marketing campaigns, logos, colors, styles, messaging, or imagery, is a huge challenge for real estate brokerages. Brokers are balancing the power of their brand with hundreds of individual agent brands, making it easy to throw up their hands in defeat. Who really cares about ...

2018-08-09T20:02:02+00:00August 9th, 2018|Branding|0 Comments

When Your Agents Love Your Brand, You’ll Inspire Design Consistency

June Laves, Marketing Coordinator| May 2018 It's a marketing executive’s worst nightmare: stretched and distorted logos, a plethora of fonts, off-brand colors, and missing compliance marks. You just felt a cold chill, I’m sure. How do marketing teams within real estate brokerages encourage consistency of their marketing materials when each agent is an independent contractor? ...

2018-05-24T15:46:50+00:00May 24th, 2018|Branding, Business Strategy|0 Comments

How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images ...

2018-05-11T14:46:43+00:00February 7th, 2016|Automation, Branding, Design, Marketing, Technology|0 Comments

How Marketing Automation impacts your bottom line

How does a broker get their agents to increase the number of listings while at the same time make certain they always stay in touch with past clients and prospects? That’s the conundrum for real estate brokers. Most agents cycle through these two activities one at a time: Agents prospect, prospect, prospect, which generates listings; ...

2018-05-11T15:14:14+00:00December 2nd, 2015|Automation, Branding, Digital Marketing, Marketing|0 Comments

Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, ...

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...