About June Laves

Marketing Coordinator

The Can’t-Miss Conferences for Real Estate Executives

First Quarter is the ultimate real estate conference event time, just before the market heats up in the spring. What a whirlwind! Our leadership team just landed back on the west coast after a fantastic series at Inman Connect New York 2019. We were honored to once again sponsor CMO Connect, and our very own ...

2019-02-13T19:42:40+00:00February 13th, 2019|Business Strategy|0 Comments

Reinvent Your Brokerage’s Brand

Easily transform agents into powerful brand ambassadors Originally posted on Inman.com, February 4, 2019 by Bill Yaman As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your ...

2019-02-15T19:50:03+00:00February 11th, 2019|Branding, Business Strategy|0 Comments

ICNY 2019: CMO Connect (Story is King!)

New York City, New York  |  Inman Connect 2019  |  Meghan Cheeney, Director of Marketing at Imprev, Inc. Once again, Inman Connect held a hard-hitting, thoughtful event for marketing leaders last Tuesday at CMO Connect. David Marine, SVP of Marketing at Coldwell Banker Real Estate and Ginger Wilcox, SVP of Marketing at Capsilon, rocked the ...

2019-02-06T21:04:09+00:00February 6th, 2019|Branding, Imprev News, Marketing|0 Comments

PRESS RELEASE: Imprev Marketing Automation Created 14.7 Million Digital and Print Marketing Assets for Clients in 2018

Empowered Brokers to Leverage Listings to Generate New Business for Agents BELLEVUE, Wash., Jan. 28, 2019 /PRNewswire/ -- In 2018, Imprev continued its quest to give real estate franchises and brokerages a new, powerful way to reach substantially more consumers. Brokerages are using Imprev's service to create effective marketing campaigns with company-defined best practices that harness ...

2019-01-31T17:20:36+00:00January 28th, 2019|Imprev News|0 Comments

Agent Recruiting in 2019: The Status Quo Won’t Cut It

2019: The New Market, Marketing Automation, and the Recruiting Conversation An Imprevian dialogue on defining your recruiting strategies around service Real estate agents have a wider variety of brokerage options than ever before. If they’re not happy, they don’t have to stay. When it comes to what you as a broker offer your agents, the ...

2019-01-18T18:22:23+00:00January 17th, 2019|Business Strategy, Recruiting|0 Comments

[Infographic] In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.

In 2018, Imprev marketing automation saved brokerages 3.67 MILLION HOURS.  "With automation, agents have a repeatable way to deliver their marketing promise to clients—without wasting precious hours on repetitive, manual tasks." James Dwiggins, CEO of NextHome  Visit www.imprev.com to learn how marketing automation helps agents consistently deliver your brand promise to the market.

2019-01-31T16:39:44+00:00January 2nd, 2019|Business Strategy, Imprev News|0 Comments

Is Your Tech Stack an Agent’s Best Friend or Worst Enemy?

Don’t mistake perceived value for actual value when evaluating your agent offerings. THE IMPORTANCE 2019 promises to be a competitive year for recruiting—even more so than usual with new business models and disruptive recruiting strategies. What’s a brokerage to do when it comes to standing out from the crowd? One of the strongest ways to ...

2019-01-02T16:13:20+00:00December 31st, 2018|Business Strategy, Technology|0 Comments

Build an Effective 2019 Marketing Budget by Asking These 5 Questions

Like other real estate leaders, I’m sure you’re on the hunt for ways to streamline your 2019 marketing budget. You know the importance of balancing costs and choosing rock-solid services for your brokerage, especially with a changing market and so many industry-disruptors upping the recruiting competition. Before the changing market distracts you from your budget-building, ...

2018-12-10T16:25:51+00:00December 6th, 2018|Business Strategy|0 Comments

The Broker’s Guide to Co-Branding

June Laves, Marketing Manager If you read part one, the value of protecting your brand’s consistency across all marketing channels is clear. But how can a broker encourage adoption of the brokerage brand without stifling the uniqueness and diversity of an agent’s own “brand image?” How do you remove the opportunity for a “rogue-marketing” agent? ...

2018-08-15T19:26:23+00:00August 16th, 2018|Branding|0 Comments

3 Reasons Why Brokers Shouldn’t Give Up on Brand Consistency

June Laves, Marketing Manager We all know that brand consistency, from marketing campaigns, logos, colors, styles, messaging, or imagery, is a huge challenge for real estate brokerages. Brokers are balancing the power of their brand with hundreds of individual agent brands, making it easy to throw up their hands in defeat. Who really cares about ...

2018-08-09T20:02:02+00:00August 9th, 2018|Branding|0 Comments