June Laves, Marketing Manager If you read part one, the value of protecting your brand’s consistency across all marketing channels is clear. But how can a broker encourage adoption of the brokerage brand without stifling the uniqueness and diversity of an agent’s own “brand image?” How do you remove the opportunity for a “rogue-marketing” agent? ...
June Laves, Marketing Manager We all know that brand consistency, from marketing campaigns, logos, colors, styles, messaging, or imagery, is a huge challenge for real estate brokerages. Brokers are balancing the power of their brand with hundreds of individual agent brands, making it easy to throw up their hands in defeat. Who really cares about ...
SAN FRANCISCO, CALIF. Meghan Cheeney, Director of Marketing Inman Connect conferences have been gathering the top minds in real estate for over twenty years. Brad Inman, and the Inman brand (“the industry’s leading source of real estate information”) blaze the trail for these conferences and challenge proptech leaders, marketing leaders, executive, brokers and agents to ...
Meghan Cheeney, Director of Marketing | July 2018 Between the recent large-scale launch of a white label automation service, conducting real estate thought leader studies, and attending the top proptech conferences across the nation, Imprev also devotes time to serve our local community. For Imprev’s Annual Day of Service in June, dedicated Imprevians dressed in layers ...
