Time Better Spent [Infographic]

What's the True Time-Cost of Having Agents Manually Create Marketing Materials? It could take your agent 2 hours to create marketing materials for their new listing - and cost them to miss out on other, more important opportunities. With marketing automation, agents can use that freed time to build their business while your automation center ...

2018-06-05T18:09:01+00:00 May 30th, 2018|Automation, Business Strategy, Recruiting|0 Comments

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...

3 TOP CHALLENGES FOR REAL ESTATE BROKERS – PART 1: RECRUITING

Part 1 of a 3 part series.  How do we recruit more top talent? Bill Yaman, Chief Revenue Officer  |  10/9/2014 It’s the question on almost every real estate broker’s mind. The question becomes even more urgent as brokerages gain more confidence in business growth and 45 percent of firms are actively engaged in recruiting, ...

2018-05-10T15:09:35+00:00 October 9th, 2014|Recruiting|1 Comment

Why aren’t Gen Xers flocking to real estate?

In the last 15 years, the number of Realtors in their 40s has dropped by a third. So it’s no surprise that “recruiting younger talent” is the No. 1 business concern expressed by top real estate executives in the latest Imprev Thought Leader Survey for the second year in a row. In digging deeper, what we found ...

2018-05-10T14:37:25+00:00 November 18th, 2013|Business Strategy, Recruiting|1 Comment

Broker as Investor: A new exit strategy for agents?

Part four of four, Read Part Three Here It’s the question that never goes away: How to attract top-producing agents who “stick” after their brokerages have invested time and money to help develop their careers? I’ve heard it repeatedly from brokers all over the country, and in this series of commentaries originally created for Inman ...

2018-05-17T16:01:22+00:00 September 26th, 2013|Business Strategy, Recruiting|0 Comments

Broker as Investor: Attracting the brightest minds

Third Part of Four, Read Part Two Here Twice a year, for the Imprev Thought Leader Survey, we poll top real estate executives about their most pressing business challenges. The results consistently show how deeply the industry's fate is tied to recruiting. This year was no exception as many brokers suggested that our industry is ...

2018-05-17T16:03:41+00:00 September 19th, 2013|Business Strategy, Recruiting|0 Comments

Broker as Investor: Exploring a new business model

Second of four parts, Read Part One Here The system is broken and someone is going to fix it. The question is, who? Zillow? Trulia? Google? Or will the solution come from within the industry? When we recently surveyed top real estate executives about their biggest business challenges, “not attracting enough younger agents” far and ...

2018-05-17T17:00:40+00:00 September 10th, 2013|Business Strategy, Recruiting|1 Comment

Broker as Investor: How do we fix agent recruiting?

First of four parts Nobody wants to be a real estate agent. Of course that’s an exaggeration, but not much of one. You can see it in the demographics: Look at the latest report from the National Association of Realtors, which shows that a mere 6 percent of its members are under 34. At the ...

2018-05-17T15:50:26+00:00 August 28th, 2013|Business Strategy, Recruiting|0 Comments

The New Agent: Revitalizing a Great Industry

During a CEO event co-hosted by Inman News and The New York Times this January, I shared an idea of creating a new — and potentially disruptive — model for real estate brokers to attract younger professionals to the industry. My proposal: Create a structure in your brokerage that supports business creation and encourages those ...

2018-05-17T15:53:58+00:00 April 25th, 2013|Business Strategy, Recruiting|2 Comments