When Your Agents Love Your Brand, You’ll Inspire Design Consistency

June Laves, Marketing Coordinator| May 2018 It's a marketing executive’s worst nightmare: stretched and distorted logos, a plethora of fonts, off-brand colors, and missing compliance marks. You just felt a cold chill, I’m sure. How do marketing teams within real estate brokerages encourage consistency of their marketing materials when each agent is an independent contractor? ...

2018-05-24T15:46:50+00:00 May 24th, 2018|Branding, Business Strategy|0 Comments

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...

New Imprev Study Examines the Value of Brand in Real Estate

[NEWS RELEASE] Top real estate executives say their company brands are viewed “more favorably” than Zillow, Trulia and realtor.com, new Imprev survey shows July 15, 2014 – Bellevue, WA – Do consumers view their local real estate company brand more favorably than real estate portals Zillow, Trulia and realtor.com? “Yes,” say the vast majority of ...

2018-05-10T14:51:52+00:00 July 15th, 2014|Imprev News|0 Comments