Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect. https://youtu.be/8eyzEidnjUM

Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, ...

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...

The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...