Blog

05
Nov

Marketing automation cures procrastination

Posted by | · · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, […]

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28
Oct

How marketing automation strengthens your brand

Posted by | · · · · · | Automation · Branding · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ […]

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30
Sep

The 3 biggest benefits Brokers expect from Marketing Automation

Posted by | · | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real […]

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22
Sep

How can marketing automation help you recruit new agents?

Posted by | · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One […]

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