Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, ...

Top Real Estate Execs’ Confidence Continues to Cool for U.S. Housing Market

[NEWS RELEASE] Imprev Thought Leader Survey reveals confidence differs by size of firm November 5, 2014 – Bellevue, WA – Top real estate executives continue to be bullish about improvement in the U.S. housing market, but less than they have been over the last two years, and have grown significantly less confident in the world ...

2017-10-04T22:16:59+00:00 November 5th, 2015|Imprev News|0 Comments

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...

The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...

What does the marketing automation movement mean to your brokerage?

Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate ...

2015-09-08T08:30:54+00:00 September 8th, 2015|Digital Marketing, Lead Generation, Marketing, Technology|0 Comments

4 innovative ways to recruit agents

Finding the best and the brightest is a lot easier than getting them to join your firm. Top producing and “best” real estate agent lists abound: The Wall Street Journal and RealTrends publish several lists, US News & World Report (by Agent Ace) provides a searchable, market-by-market “best” list, and there are often local data ...

Brokers: 4 steps to bring dead leads back to life

Guess what the average closing rate is for real estate leads that are generated online? It’s a meager 1%. That means millions of leads are going to the virtual dead lead drawer and millions of dollars invested by brokers to purchase those leads are being tossed away. Brokers often make the mistake of letting their ...

2015-08-12T10:54:37+00:00 August 12th, 2015|Digital Marketing, Lead Generation, Marketing|0 Comments

“Marketing Automation” for Real Estate Poised for Explosive Growth

[NEWS RELEASE] Latest Thought Leader Survey from Imprev details expanding role of hot new trend August 4, 2015 – Bellevue, WA - “Marketing Automation” is emerging as the hottest technology trend for real estate firms in 2016, according to the new Thought Leader Survey of the real estate industry’s top executives conducted by Imprev. While ...

2017-10-04T22:17:37+00:00 August 4th, 2015|Imprev News|0 Comments

Which of the Top 10 best-selling business and leadership books have you read?

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in ...

2017-10-03T21:07:44+00:00 July 28th, 2015|Business Strategy|0 Comments