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22
Mar

Webinar Highlight: How RE/MAX integrates the Design Center + Marketing Automation

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In this highlight from RE Technology’s Webinar “Marketing Automation: Why 56% of brokers plan to implement in 2016,” Dan Troup, Technology Director, RE/MAX of Michigan explains how Marketing Automation integrates with the Imprev-powered RE/MAX Design Center. Also check out the “Marketing Automation Report: Defining the Future of Real Estate Marketing” here.

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14
Mar

Webinar Highlight: How marketing automation can power your brokerage

Posted by | No Tags | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Recruiting · Real Estate Social Media · Real Estate Technology · Uncategorized | No Comments on Webinar Highlight: How marketing automation can power your brokerage

Florida Network Realty Partner, Broker, and EVP Christy Budnick discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation help her agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016” – just click on the image below: Also check […]

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08
Mar

Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Recruiting · Real Estate Technology · Uncategorized · Video | No Comments on Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Hunt Real Estate Marketing Director Dan Mirsky discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation helps his managers recruit new agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016”: Also check out the “Marketing […]

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11
Jun

4 Key Factors That Will Impact the Growth of the Real Estate Economy

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Key Factors That Will Impact the Growth of the Real Estate Economy

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting […]

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09
Jun

Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate […]

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01
Jun

5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

Posted by | No Tags | Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on 5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

When you have a brokerage, you know firsthand recruiting real estate agents is a challenge yet a necessary part of running a profitable business. And when it comes to recruiting the top performing agents, your job is even harder. Many brokers think that the only difference they can offer is a better compensation package…which may […]

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20
May

Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Posted by | No Tags | Real Estate Marketing · Real Estate Thought Leadership · Uncategorized | No Comments on Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Whether you are part of a larger real estate brand or a small local brokerage your business can benefit from niche marketing. Every brokerage has something special to offer.  For instance, among real estate professionals Keller Williams is known for their supportive infrastructure and family philosophy.  REMAX is thought of as the entrepreneurial organization that […]

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14
May

4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

In no way do we want to throw our hat in the ring and join the untold number of experts—investors, advisors and economists—who forecast interest rates. We’ve been in the real estate business long enough to know that interests rates fluctuate. That’s not earth-shattering news to anyone. We’ve also been around long enough to know […]

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23
Apr

Build Your Brokerage Brand With Agents as Ambassadors

Posted by | No Tags | Real Estate Marketing · Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on Build Your Brokerage Brand With Agents as Ambassadors

Part of having a real estate brokerage is the building and maintaining of that brokerage brand, to give you and your agents a leg up over the competition. Obviously, an important element of that branding is the role your agents play in representing that brand. Why the brand matters to the agent Your brand is […]

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17
Apr

How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Posted by | No Tags | Real Estate Lead Generation · Real Estate Online Marketing · Real Estate Social Media · Uncategorized | 1 Comment on How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Millennials, also called Gen Y, are those born from the early 1980s to the early 2000s. As they come of age, they are now the largest group of home buyers in the U.S. at 32%. They are also the biggest group of first-time home buyers at 68%. And when they are ready to buy a […]

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