Real Estate Thought Leadership

14
Apr

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Posted by | No Tags | Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today’s wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our […]

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31
Mar

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Posted by | · | Automation · Real Estate Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology’s Webinar “Marketing Automation: Why 56% of brokers plan to implement in 2016.” CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect.

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30
Sep

The 3 biggest benefits Brokers expect from Marketing Automation

Posted by | · | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real […]

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22
Sep

How can marketing automation help you recruit new agents?

Posted by | · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One […]

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28
Jul

Which of the Top 10 best-selling business and leadership books have you read?

Posted by | No Tags | Real Estate News · Real Estate Thought Leadership | No Comments on Which of the Top 10 best-selling business and leadership books have you read?

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in […]

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11
Jun

4 Key Factors That Will Impact the Growth of the Real Estate Economy

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Key Factors That Will Impact the Growth of the Real Estate Economy

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting […]

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09
Jun

Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate […]

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01
Jun

5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

Posted by | No Tags | Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on 5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

When you have a brokerage, you know firsthand recruiting real estate agents is a challenge yet a necessary part of running a profitable business. And when it comes to recruiting the top performing agents, your job is even harder. Many brokers think that the only difference they can offer is a better compensation package…which may […]

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20
May

Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Posted by | No Tags | Real Estate Marketing · Real Estate Thought Leadership · Uncategorized | No Comments on Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Whether you are part of a larger real estate brand or a small local brokerage your business can benefit from niche marketing. Every brokerage has something special to offer.  For instance, among real estate professionals Keller Williams is known for their supportive infrastructure and family philosophy.  REMAX is thought of as the entrepreneurial organization that […]

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14
May

4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

In no way do we want to throw our hat in the ring and join the untold number of experts—investors, advisors and economists—who forecast interest rates. We’ve been in the real estate business long enough to know that interests rates fluctuate. That’s not earth-shattering news to anyone. We’ve also been around long enough to know […]

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