Real Estate Technology

31
May

Saving Your Sanity IS Possible: Create Scalable Brand & Agent Marketing for Your Real Estate Brokerage with Automation

Posted by | No Tags | Real Estate Marketing · Real Estate Technology | No Comments on Saving Your Sanity IS Possible: Create Scalable Brand & Agent Marketing for Your Real Estate Brokerage with Automation

A 30-minute on-demand webinar For Lisa Mahon (Head of Marketing at Century 21® Peak), there wasn’t enough time in the day to support her agents’ marketing needs AND achieve her brand marketing goals. Sound familiar? “My team and I were working 10-hour, 12-hour days to create marketing materials for my agents’ listings while still trying to move […]

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14
Apr

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Posted by | No Tags | Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today’s wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our […]

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31
Mar

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Posted by | · | Automation · Real Estate Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology’s Webinar “Marketing Automation: Why 56% of brokers plan to implement in 2016.” CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect.

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14
Mar

Webinar Highlight: How marketing automation can power your brokerage

Posted by | No Tags | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Recruiting · Real Estate Social Media · Real Estate Technology · Uncategorized | No Comments on Webinar Highlight: How marketing automation can power your brokerage

Florida Network Realty Partner, Broker, and EVP Christy Budnick discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation help her agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016” – just click on the image below: Also check […]

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08
Mar

Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Recruiting · Real Estate Technology · Uncategorized · Video | No Comments on Webinar Highlight: Hear how marketing automation helps Hunt Real Estate Recruit

Hunt Real Estate Marketing Director Dan Mirsky discusses with Victor Lund, WAV Group founder and President of RE Technology, how Marketing Automation helps his managers recruit new agents in this highlight from the recent RE Technology Techinar “Marketing Excellence Through Automation: Why 56% of brokers plan to implement in 2016”: Also check out the “Marketing […]

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07
Feb

How Marketing Automation can make the best first impressions

Posted by | No Tags | Automation · Branding · Design · Real Estate Marketing · Real Estate Technology | No Comments on How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images […]

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05
Nov

Marketing automation cures procrastination

Posted by | · · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, […]

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28
Oct

How marketing automation strengthens your brand

Posted by | · · · · · | Automation · Branding · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ […]

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30
Sep

The 3 biggest benefits Brokers expect from Marketing Automation

Posted by | · | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real […]

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22
Sep

How can marketing automation help you recruit new agents?

Posted by | · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One […]

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