Saving Your Sanity IS Possible: Create Scalable Brand & Agent Marketing for Your Real Estate Brokerage with Automation

A 30-minute on-demand webinar For Lisa Mahon (Head of Marketing at Century 21® Peak), there wasn't enough time in the day to support her agents' marketing needs AND achieve her brand marketing goals. Sound familiar? "My team and I were working 10-hour, 12-hour days to create marketing materials for my agents' listings while still trying to move ...

2017-09-30T18:05:02+00:00 May 31st, 2017|Marketing, Technology|0 Comments

Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect. https://youtu.be/8eyzEidnjUM

How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images ...

2017-09-30T18:15:59+00:00 February 7th, 2016|Automation, Branding, Design, Marketing, Technology|0 Comments

Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, ...

How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ ...

The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...

What does the marketing automation movement mean to your brokerage?

Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate ...

2015-09-08T08:30:54+00:00 September 8th, 2015|Digital Marketing, Lead Generation, Marketing, Technology|0 Comments

4 innovative ways to recruit agents

Finding the best and the brightest is a lot easier than getting them to join your firm. Top producing and “best” real estate agent lists abound: The Wall Street Journal and RealTrends publish several lists, US News & World Report (by Agent Ace) provides a searchable, market-by-market “best” list, and there are often local data ...