4 innovative ways to recruit agents

Finding the best and the brightest is a lot easier than getting them to join your firm. Top producing and “best” real estate agent lists abound: The Wall Street Journal and RealTrends publish several lists, US News & World Report (by Agent Ace) provides a searchable, market-by-market “best” list, and there are often local data ...

Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. But that technology has ...

Use content to drive real estate leads

Content marketing: It’s all the rage right now in marketing—and for good reason. As far back as humans can remember, content (oral stories, poems, books, etc.) has captured our imagination and attention. We all crave to experience stories, to create our own stories and share in others’ stories. That’s why content marketing is so effective. ...

2015-01-22T12:35:47+00:00 January 22nd, 2015|Digital Marketing, Lead Generation, Social Media|0 Comments

3 Ways to Integrate Social Media and Print Marketing

Despite what some people say, lead generation through print marketing is not dead. In fact, 79% of consumers are more likely to act immediately on direct mail than emails. Social media is also an important part of real estate marketing—both for brand-building and lead generation. Over 74% of online adults use social channels, showing that ...

2014-11-06T11:50:44+00:00 November 6th, 2014|Social Media|0 Comments

More Mobile, More Social, More Powerful

“Imprev has clearly leap-frogged the competition.” That’s the reaction of 1000watt partner Brian Boero when Imprev released one of its latest versions of the industry’s most powerful and advanced Marketing Center, the new RE/MAX Design Center. Boero was not alone. Within days, the new Imprev- created technology won the first Marketing Achievement Award of 2013 ...

2013-02-27T16:25:29+00:00 February 27th, 2013|Social Media, Technology|0 Comments