The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

What does the marketing automation movement mean to your brokerage?

Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate ...

2015-09-08T08:30:54+00:00 September 8th, 2015|Digital Marketing, Lead Generation, Marketing, Technology|0 Comments

Brokers: 4 steps to bring dead leads back to life

Guess what the average closing rate is for real estate leads that are generated online? It’s a meager 1%. That means millions of leads are going to the virtual dead lead drawer and millions of dollars invested by brokers to purchase those leads are being tossed away. Brokers often make the mistake of letting their ...

2015-08-12T10:54:37+00:00 August 12th, 2015|Digital Marketing, Lead Generation, Marketing|0 Comments

Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. But that technology has ...

Does Your Website Boost Your Brand? 5 Ways to Assess Your Brokerage Website’s Design and Effectiveness

As cliché as it is, the expression “You never get a second chance to make a first impression” has never been so true. Today’s consumers are on their phones and on the go, communicating and multi-tasking more than ever before. Their tolerance level for websites that don’t immediately grab them is pretty close to zero.  ...

2015-05-26T14:12:13+00:00 May 26th, 2015|Digital Marketing, Lead Generation, Marketing|0 Comments

Advice from a Veteran Public Relations Expert: Use Local PR to Build Strong Real Estate Brands

An interview with Kevin Hawkins, President of WAV Group Communications Real estate brokers for decades were the “voice of real estate” in their local markets. It was pretty straightforward: Most daily newspapers had real estate sections and there were hundreds of journalists dedicated to covering real estate exclusively. They were always writing about real estate ...

2015-04-09T15:38:31+00:00 April 9th, 2015|Lead Generation, Marketing|0 Comments

Drive More Business for Your Brokerage With Your Agents’ Existing Leads

Your agents will always need new leads, and generating new leads should be part of their marketing efforts. However, nurturing existing leads as well as the people who are within an agent’s sphere of influence (SOI) can be just as profitable.  Remember, statistics show that 75% of an agent’s business comes from their sphere of ...

2015-02-26T08:32:23+00:00 February 26th, 2015|Business Strategy, Lead Generation|0 Comments

Use content to drive real estate leads

Content marketing: It’s all the rage right now in marketing—and for good reason. As far back as humans can remember, content (oral stories, poems, books, etc.) has captured our imagination and attention. We all crave to experience stories, to create our own stories and share in others’ stories. That’s why content marketing is so effective. ...

2015-01-22T12:35:47+00:00 January 22nd, 2015|Digital Marketing, Lead Generation, Social Media|0 Comments

Tchotchkes: A Necessary Evil?

Let me start by saying that I hate tchotchkes. They’re usually a waste of money (and plastic). However, in the battle for prospects’ attention, brokerages need to start thinking creatively about  gifts and giveaways. Your agents are competing with countless other agents and distractions, with the added challenge of a long buying/selling cycle. Giving prospects ...

2015-01-08T20:12:07+00:00 January 8th, 2015|Lead Generation|0 Comments

How to Consistently Generate and Follow Up With Real Estate Leads

Building good habits can often be just as hard as breaking bad ones—especially when it comes to lead generation. Whether you’re a real estate agent or broker, it’s easy start off the week with high hopes and excellent intentions; by the end of the week, however, you often find your willpower has withered away. There’s ...

2014-12-11T16:07:29+00:00 December 11th, 2014|Lead Generation|0 Comments