Is Your Brokerage’s Marketing Ready for the Future? 2 Ways to Initiate Successful Change

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

Marketing Automation Webinar Highlight: Coldwell Banker WEST and agent adoption

Another highlight from RE Technology's Webinar "Marketing Automation: Why 56% of brokers plan to implement in 2016." CORY SHEPARD General Manager of Real Estate Operations, Coldwell Banker WEST, discusses how real estate agent adoption of marketing technology and automation intersect. https://youtu.be/8eyzEidnjUM

The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...

Which of the Top 10 best-selling business and leadership books have you read?

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in ...

2017-10-03T21:07:44+00:00 July 28th, 2015|Business Strategy|0 Comments

4 Key Factors That Will Impact the Growth of the Real Estate Economy

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting ...

2017-10-03T21:00:35+00:00 June 11th, 2015|Business Strategy|0 Comments

Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate ...

2017-10-03T21:00:59+00:00 June 9th, 2015|Business Strategy|0 Comments

4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

In no way do we want to throw our hat in the ring and join the untold number of experts—investors, advisors and economists—who forecast interest rates. We’ve been in the real estate business long enough to know that interests rates fluctuate. That’s not earth-shattering news to anyone. We’ve also been around long enough to know ...

2017-10-03T21:01:53+00:00 May 14th, 2015|Business Strategy|0 Comments

Marketing Technology Benefits Your Brokerage (When It’s Easy To Use)

It’s a mobile world, a social world, a me-first world. Above all, it’s a tech-driven world, because it’s technology that enables all of the mobile devices, social media and customer-centric expectations. Technology is now so pervasive that I’m not sure there’s an industry that can’t benefit from it in some way, including real estate. Yet, ...

2015-02-27T13:14:38+00:00 February 27th, 2015|Business Strategy, Digital Marketing, Technology|0 Comments

Drive More Business for Your Brokerage With Your Agents’ Existing Leads

Your agents will always need new leads, and generating new leads should be part of their marketing efforts. However, nurturing existing leads as well as the people who are within an agent’s sphere of influence (SOI) can be just as profitable.  Remember, statistics show that 75% of an agent’s business comes from their sphere of ...

2015-02-26T08:32:23+00:00 February 26th, 2015|Business Strategy, Lead Generation|0 Comments