Blog

How can marketing automation help you recruit new agents?

Posted by | September 22 | No Comments on How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One […]

Read More

What does the marketing automation movement mean to your brokerage?

Posted by | September 8 | No Comments on What does the marketing automation movement mean to your brokerage?

Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate […]

Read More

4 innovative ways to recruit agents

Posted by | August 31 | No Comments on 4 innovative ways to recruit agents

Finding the best and the brightest is a lot easier than getting them to join your firm. Top producing and “best” real estate agent lists abound: The Wall Street Journal and RealTrends publish several lists, US News & World Report (by Agent Ace) provides a searchable, market-by-market “best” list, and there are often local data […]

Read More

Brokers: 4 steps to bring dead leads back to life

Posted by | August 12 | No Comments on Brokers: 4 steps to bring dead leads back to life

Guess what the average closing rate is for real estate leads that are generated online? It’s a meager 1%. That means millions of leads are going to the virtual dead lead drawer and millions of dollars invested by brokers to purchase those leads are being tossed away. Brokers often make the mistake of letting their […]

Read More

Which of the Top 10 best-selling business and leadership books have you read?

Posted by | July 28 | No Comments on Which of the Top 10 best-selling business and leadership books have you read?

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in […]

Read More

Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

Posted by | June 16 | No Comments on Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. But that technology has […]

Read More

4 Key Factors That Will Impact the Growth of the Real Estate Economy

Posted by | June 11 | No Comments on 4 Key Factors That Will Impact the Growth of the Real Estate Economy

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting […]

Read More

Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Posted by | June 9 | No Comments on Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate […]

Read More

5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

Posted by | June 1 | No Comments on 5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

When you have a brokerage, you know firsthand recruiting real estate agents is a challenge yet a necessary part of running a profitable business. And when it comes to recruiting the top performing agents, your job is even harder. Many brokers think that the only difference they can offer is a better compensation package…which may […]

Read More

Does Your Website Boost Your Brand? 5 Ways to Assess Your Brokerage Website’s Design and Effectiveness

Posted by | May 26 | No Comments on Does Your Website Boost Your Brand? 5 Ways to Assess Your Brokerage Website’s Design and Effectiveness

As cliché as it is, the expression “You never get a second chance to make a first impression” has never been so true. Today’s consumers are on their phones and on the go, communicating and multi-tasking more than ever before. Their tolerance level for websites that don’t immediately grab them is pretty close to zero.  […]

Read More