Blog

16
Jun

Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Social Media | No Comments on Looking for Real Estate Marketing Ideas? Look to Blogging, to Build Your Brand and Your Business  

The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. But that technology has […]

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11
Jun

4 Key Factors That Will Impact the Growth of the Real Estate Economy

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Key Factors That Will Impact the Growth of the Real Estate Economy

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting […]

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09
Jun

Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on Post 2008 Recession, Where Is the Real Estate Economy Today? And Where Is It Going?

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate […]

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01
Jun

5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

Posted by | No Tags | Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on 5 Ways to Build a Brokerage Culture for Real Estate Agent Recruiting

When you have a brokerage, you know firsthand recruiting real estate agents is a challenge yet a necessary part of running a profitable business. And when it comes to recruiting the top performing agents, your job is even harder. Many brokers think that the only difference they can offer is a better compensation package…which may […]

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26
May

Does Your Website Boost Your Brand? 5 Ways to Assess Your Brokerage Website’s Design and Effectiveness

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing | No Comments on Does Your Website Boost Your Brand? 5 Ways to Assess Your Brokerage Website’s Design and Effectiveness

As cliché as it is, the expression “You never get a second chance to make a first impression” has never been so true. Today’s consumers are on their phones and on the go, communicating and multi-tasking more than ever before. Their tolerance level for websites that don’t immediately grab them is pretty close to zero.  […]

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20
May

Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Posted by | No Tags | Real Estate Marketing · Real Estate Thought Leadership · Uncategorized | No Comments on Niche Marketing Can Help Your Brokerage Stand Out in a Crowd

Whether you are part of a larger real estate brand or a small local brokerage your business can benefit from niche marketing. Every brokerage has something special to offer.  For instance, among real estate professionals Keller Williams is known for their supportive infrastructure and family philosophy.  REMAX is thought of as the entrepreneurial organization that […]

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14
May

4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

Posted by | No Tags | Real Estate Thought Leadership · Uncategorized | No Comments on 4 Ways To Keep Your Real Estate Business Steady When Interest Rates Aren’t

In no way do we want to throw our hat in the ring and join the untold number of experts—investors, advisors and economists—who forecast interest rates. We’ve been in the real estate business long enough to know that interests rates fluctuate. That’s not earth-shattering news to anyone. We’ve also been around long enough to know […]

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30
Apr

Will Your Real Estate Website Survive Google’s Mobile-geddon?

Posted by | No Tags | Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on Will Your Real Estate Website Survive Google’s Mobile-geddon?

When real estate is your field, the changes brought about by Google might seem outside of your area of concern, of interest only to tech journalists, webmasters and those in the know in Silicon Valley. And for many of the updates Google regularly releases, you’re probably right. The latest, however, nicknamed Mobile-geddon because of its […]

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23
Apr

Build Your Brokerage Brand With Agents as Ambassadors

Posted by | No Tags | Real Estate Marketing · Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on Build Your Brokerage Brand With Agents as Ambassadors

Part of having a real estate brokerage is the building and maintaining of that brokerage brand, to give you and your agents a leg up over the competition. Obviously, an important element of that branding is the role your agents play in representing that brand. Why the brand matters to the agent Your brand is […]

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17
Apr

How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Posted by | No Tags | Real Estate Lead Generation · Real Estate Online Marketing · Real Estate Social Media · Uncategorized | 1 Comment on How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Millennials, also called Gen Y, are those born from the early 1980s to the early 2000s. As they come of age, they are now the largest group of home buyers in the U.S. at 32%. They are also the biggest group of first-time home buyers at 68%. And when they are ready to buy a […]

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