Blog

07
Feb

How Marketing Automation can make the best first impressions

Posted by | No Tags | Automation · Branding · Design · Real Estate Marketing · Real Estate Technology | No Comments on How Marketing Automation can make the best first impressions

It’s estimated that just 7% of all communication involves words and that more than half of all communication is visual. While these statistics refer to interpersonal communications, it illustrates how pivotal what we see impacts what we do, how we feel, and the way we react. Research tells us that the human brain deciphers images […]

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02
Dec

How Marketing Automation impacts your bottom line

Posted by | No Tags | Automation · Branding · Real Estate Marketing · Real Estate Online Marketing | No Comments on How Marketing Automation impacts your bottom line

How does a broker get their agents to increase the number of listings while at the same time make certain they always stay in touch with past clients and prospects? That’s the conundrum for real estate brokers. Most agents cycle through these two activities one at a time: Agents prospect, prospect, prospect, which generates listings, […]

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05
Nov

Marketing automation cures procrastination

Posted by | · · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on Marketing automation cures procrastination

Brokers know that as independent contractors, real estate agents often work at their own pace. Agents typically have their own work processes, set their own schedules, and possess management styles as varied as the ice cream flavors at Baskin Robbins. Some agents are great taskmasters: they are highly disciplined, remain diligent in structuring each workday, […]

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28
Oct

How marketing automation strengthens your brand

Posted by | · · · · · | Automation · Branding · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on How marketing automation strengthens your brand

How important is one’s brand in real estate? That is the question we examined in last year’s Thought Leader Survey. As you might have expected, it turns out that brand is incredibly important to the vast majority of real estate leaders. At the top of the findings was how important the concept of ‘brand consistency’ […]

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30
Sep

The 3 biggest benefits Brokers expect from Marketing Automation

Posted by | · | Automation · Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on The 3 biggest benefits Brokers expect from Marketing Automation

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real […]

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22
Sep

How can marketing automation help you recruit new agents?

Posted by | · · · | Automation · Branding · Design · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on How can marketing automation help you recruit new agents?

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One […]

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08
Sep

What does the marketing automation movement mean to your brokerage?

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on What does the marketing automation movement mean to your brokerage?

Marketing automation is sweeping the real estate industry. The latest industry Thought Leader Survey tells us that nearly one in three real estate leaders say they plan to implement marketing automation next year. Of the firms that are using marketing automation, 56% plan to increase their use. This would mean the number of real estate […]

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31
Aug

4 innovative ways to recruit agents

Posted by | No Tags | Real Estate Online Marketing · Real Estate Recruiting · Real Estate Social Media · Real Estate Technology | No Comments on 4 innovative ways to recruit agents

Finding the best and the brightest is a lot easier than getting them to join your firm. Top producing and “best” real estate agent lists abound: The Wall Street Journal and RealTrends publish several lists, US News & World Report (by Agent Ace) provides a searchable, market-by-market “best” list, and there are often local data […]

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12
Aug

Brokers: 4 steps to bring dead leads back to life

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing · Real Estate Online Marketing | No Comments on Brokers: 4 steps to bring dead leads back to life

Guess what the average closing rate is for real estate leads that are generated online? It’s a meager 1%. That means millions of leads are going to the virtual dead lead drawer and millions of dollars invested by brokers to purchase those leads are being tossed away. Brokers often make the mistake of letting their […]

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28
Jul

Which of the Top 10 best-selling business and leadership books have you read?

Posted by | No Tags | Real Estate News · Real Estate Thought Leadership | No Comments on Which of the Top 10 best-selling business and leadership books have you read?

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in […]

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