Blog

30
Apr

Will Your Real Estate Website Survive Google’s Mobile-geddon?

Posted by | No Tags | Real Estate Marketing · Real Estate Online Marketing · Real Estate Technology | No Comments on Will Your Real Estate Website Survive Google’s Mobile-geddon?

When real estate is your field, the changes brought about by Google might seem outside of your area of concern, of interest only to tech journalists, webmasters and those in the know in Silicon Valley. And for many of the updates Google regularly releases, you’re probably right. The latest, however, nicknamed Mobile-geddon because of its […]

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23
Apr

Build Your Brokerage Brand With Agents as Ambassadors

Posted by | No Tags | Real Estate Marketing · Real Estate Recruiting · Real Estate Thought Leadership · Uncategorized | No Comments on Build Your Brokerage Brand With Agents as Ambassadors

Part of having a real estate brokerage is the building and maintaining of that brokerage brand, to give you and your agents a leg up over the competition. Obviously, an important element of that branding is the role your agents play in representing that brand. Why the brand matters to the agent Your brand is […]

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17
Apr

How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Posted by | No Tags | Real Estate Lead Generation · Real Estate Online Marketing · Real Estate Social Media · Uncategorized | 1 Comment on How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Millennials, also called Gen Y, are those born from the early 1980s to the early 2000s. As they come of age, they are now the largest group of home buyers in the U.S. at 32%. They are also the biggest group of first-time home buyers at 68%. And when they are ready to buy a […]

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09
Apr

Advice from a Veteran Public Relations Expert: Use Local PR to Build Strong Real Estate Brands

Posted by | No Tags | Real Estate Lead Generation · Real Estate Marketing | No Comments on Advice from a Veteran Public Relations Expert: Use Local PR to Build Strong Real Estate Brands

An interview with Kevin Hawkins, President of WAV Group Communications Real estate brokers for decades were the “voice of real estate” in their local markets. It was pretty straightforward: Most daily newspapers had real estate sections and there were hundreds of journalists dedicated to covering real estate exclusively. They were always writing about real estate […]

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01
Apr

Will Changing Your Focus Make Recruiting Easier? And Even More Rewarding?

Posted by | No Tags | Real Estate Recruiting | No Comments on Will Changing Your Focus Make Recruiting Easier? And Even More Rewarding?

For the past two years, the topic of recruiting has dominated the responses when we’ve conducted the research for our annual Thought Leader Surveys. Of those surveyed, 86% have said recruiting is a critical business challenge. One in four say it is the biggest challenge of all. When asked for particulars, brokerages say they have […]

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