Will Your Real Estate Website Survive Google’s Mobile-geddon?

When real estate is your field, the changes brought about by Google might seem outside of your area of concern, of interest only to tech journalists, webmasters and those in the know in Silicon Valley. And for many of the updates Google regularly releases, you’re probably right. The latest, however, nicknamed Mobile-geddon because of its ...

2015-04-30T08:15:09+00:00 April 30th, 2015|Digital Marketing, Marketing, Technology|0 Comments

Today Sotheby’s International Realty Launches New Marketing Platform

[NEWS RELEASE] Establishes Brand Consistency Across All Marketing Channels April 29, 2015 – San Carlos, CA – Today Sotheby’s International Realty, San Mateo County’s most productive real estate firm, announced it has launched a new marketing platform to streamline the creation of sophisticated digital and print marketing content. The platform will provide universal brand consistency ...

2017-10-04T22:18:11+00:00 April 29th, 2015|Imprev News|0 Comments

Build Your Brokerage Brand With Agents as Ambassadors

Part of having a real estate brokerage is the building and maintaining of that brokerage brand, to give you and your agents a leg up over the competition. Obviously, an important element of that branding is the role your agents play in representing that brand. Why the brand matters to the agent Your brand is ...

2017-10-03T21:02:12+00:00 April 23rd, 2015|Marketing|0 Comments

How to Communicate with Millennial Home Buyers on Their Terms—for Your Benefit

Millennials, also called Gen Y, are those born from the early 1980s to the early 2000s. As they come of age, they are now the largest group of home buyers in the U.S. at 32%. They are also the biggest group of first-time home buyers at 68%. And when they are ready to buy a ...

2017-10-03T21:03:46+00:00 April 17th, 2015|Marketing|1 Comment

Advice from a Veteran Public Relations Expert: Use Local PR to Build Strong Real Estate Brands

An interview with Kevin Hawkins, President of WAV Group Communications Real estate brokers for decades were the “voice of real estate” in their local markets. It was pretty straightforward: Most daily newspapers had real estate sections and there were hundreds of journalists dedicated to covering real estate exclusively. They were always writing about real estate ...

2015-04-09T15:38:31+00:00 April 9th, 2015|Lead Generation, Marketing|0 Comments

RE/MAX of Michigan Automates Marketing for all Agents with Complete Marketing Package for Every Listing

[NEWS RELEASE] April 1, 2015 – Portage, MI – Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property – a complete digital and print marketing package – will be automatically delivered to the listing agent, the RE/MAX Region announced today. RE/MAX of Michigan, with ...

2017-10-04T22:18:38+00:00 April 1st, 2015|Imprev News|0 Comments