Blog

27
Feb

Marketing Technology Benefits Your Brokerage (When It’s Easy To Use)

Posted by | No Tags | Real Estate Online Marketing · Real Estate Technology · Real Estate Thought Leadership | No Comments on Marketing Technology Benefits Your Brokerage (When It’s Easy To Use)

It’s a mobile world, a social world, a me-first world. Above all, it’s a tech-driven world, because it’s technology that enables all of the mobile devices, social media and customer-centric expectations. Technology is now so pervasive that I’m not sure there’s an industry that can’t benefit from it in some way, including real estate. Yet, […]

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26
Feb

Drive More Business for Your Brokerage With Your Agents’ Existing Leads

Posted by | No Tags | Real Estate Lead Generation · Real Estate Thought Leadership | No Comments on Drive More Business for Your Brokerage With Your Agents’ Existing Leads

Your agents will always need new leads, and generating new leads should be part of their marketing efforts. However, nurturing existing leads as well as the people who are within an agent’s sphere of influence (SOI) can be just as profitable.  Remember, statistics show that 75% of an agent’s business comes from their sphere of […]

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18
Feb

How—and Why—to Teach Your Agents Real Estate Negotiation Strategies

Posted by | No Tags | Real Estate Recruiting · Real Estate Thought Leadership | No Comments on How—and Why—to Teach Your Agents Real Estate Negotiation Strategies

People usually think of real estate as buying and selling, with an emphasis on the selling. After all, if there’s a buyer, there’s a seller. Yet a critical part of the sales process is often left out of the training of agents: negotiation. Anyone who has been in sales knows it’s more than a matter […]

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11
Feb

4 Tips to Help You Grow Your Real Estate Brokerage Brand

Posted by | No Tags | Real Estate Thought Leadership | No Comments on 4 Tips to Help You Grow Your Real Estate Brokerage Brand

In an age of social networking and immediate communication, you might wonder if brands still matter—particularly the brand for your real estate brokerage. The answer is unequivocally yes. Ask the marketing gurus of the world about branding, and they will tell you a brand is a promise. You want your brokerage to make a promise […]

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