Marketing Technology Benefits Your Brokerage (When It’s Easy To Use)

It’s a mobile world, a social world, a me-first world. Above all, it’s a tech-driven world, because it’s technology that enables all of the mobile devices, social media and customer-centric expectations. Technology is now so pervasive that I’m not sure there’s an industry that can’t benefit from it in some way, including real estate. Yet, ...

2015-02-27T13:14:38+00:00 February 27th, 2015|Business Strategy, Digital Marketing, Technology|0 Comments

Drive More Business for Your Brokerage With Your Agents’ Existing Leads

Your agents will always need new leads, and generating new leads should be part of their marketing efforts. However, nurturing existing leads as well as the people who are within an agent’s sphere of influence (SOI) can be just as profitable.  Remember, statistics show that 75% of an agent’s business comes from their sphere of ...

2015-02-26T08:32:23+00:00 February 26th, 2015|Business Strategy, Lead Generation|0 Comments

4 Tips to Help You Grow Your Real Estate Brokerage Brand

In an age of social networking and immediate communication, you might wonder if brands still matter—particularly the brand for your real estate brokerage. The answer is unequivocally yes. Ask the marketing gurus of the world about branding, and they will tell you a brand is a promise. You want your brokerage to make a promise ...

2015-02-11T13:32:44+00:00 February 11th, 2015|Business Strategy|0 Comments