Coldwell Banker West Extends Coldwell Banker eMarketing Platform

[NEWS RELEASE] Automates agent’s marketing “tasks” for every listing January 27, 2015 – Bonita, Calif. – Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system that will create print and digital marketing content for all its real estate listings. The new listing-automation technology ensures that Coldwell Banker ...

2017-10-04T22:20:16+00:00 January 27th, 2015|Imprev News|0 Comments

Use content to drive real estate leads

Content marketing: It’s all the rage right now in marketing—and for good reason. As far back as humans can remember, content (oral stories, poems, books, etc.) has captured our imagination and attention. We all crave to experience stories, to create our own stories and share in others’ stories. That’s why content marketing is so effective. ...

2015-01-22T12:35:47+00:00 January 22nd, 2015|Digital Marketing, Lead Generation, Social Media|0 Comments

Tchotchkes: A Necessary Evil?

Let me start by saying that I hate tchotchkes. They’re usually a waste of money (and plastic). However, in the battle for prospects’ attention, brokerages need to start thinking creatively about  gifts and giveaways. Your agents are competing with countless other agents and distractions, with the added challenge of a long buying/selling cycle. Giving prospects ...

2015-01-08T20:12:07+00:00 January 8th, 2015|Lead Generation|0 Comments