Blog

22
Jan

Use content to drive real estate leads

Posted by | No Tags | Real Estate Lead Generation · Real Estate Online Marketing · Real Estate Social Media | No Comments on Use content to drive real estate leads

Content marketing: It’s all the rage right now in marketing—and for good reason. As far back as humans can remember, content (oral stories, poems, books, etc.) has captured our imagination and attention. We all crave to experience stories, to create our own stories and share in others’ stories. That’s why content marketing is so effective. […]

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08
Jan

Tchotchkes: A Necessary Evil?

Posted by | No Tags | Real Estate Lead Generation | No Comments on Tchotchkes: A Necessary Evil?

Let me start by saying that I hate tchotchkes. They’re usually a waste of money (and plastic). However, in the battle for prospects’ attention, brokerages need to start thinking creatively about  gifts and giveaways. Your agents are competing with countless other agents and distractions, with the added challenge of a long buying/selling cycle. Giving prospects […]

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