4 questions to a more effective 2015 marketing strategy

If I asked you how important good marketing is to your brokerage’s success, I’m 99.9% sure that you’d reply, “Very.” So what are you doing to ensure your marketing is effective? Instead of resolutions this year, try challenging yourself in a different way to build a better marketing strategy. Instead of resolving to do better, ...

2014-12-31T13:39:26+00:00 December 31st, 2014|Business Strategy, Digital Marketing|1 Comment

Becoming a Great Leader in Real Estate & Business: The Best Leadership Articles from 2014

Being a great leader in real estate isn’t so different from being a great leader in any other field of business. Leaders need to be intelligent, driven, purposeful, and far-seeing in order to guide their businesses and teams to success. But what separates truly great leaders from the rest of the pack? How can business ...

2014-12-18T14:13:59+00:00 December 18th, 2014|Business Strategy|1 Comment

Brokers and Agents Spend Millions to Buy Zillow and Trulia Leads

[NEWS RELEASE] Yet brokers value organic leads more highly, new Imprev survey reports December 16, 2014 – Bellevue, WA – Real estate agents and brokers subscribing to Zillow and Trulia premium services spent more than $33 million in the latest quarter to secure new leads, but data from the 2014 Imprev Thought Leader survey reports ...

2017-10-04T22:20:51+00:00 December 16th, 2014|Imprev News|0 Comments

How to Consistently Generate and Follow Up With Real Estate Leads

Building good habits can often be just as hard as breaking bad ones—especially when it comes to lead generation. Whether you’re a real estate agent or broker, it’s easy start off the week with high hopes and excellent intentions; by the end of the week, however, you often find your willpower has withered away. There’s ...

2014-12-11T16:07:29+00:00 December 11th, 2014|Lead Generation|0 Comments

6 Tips for Creating a Newsletter that Actually Works

Sending a monthly eNewsletter to one’s sphere of influence is a fantastic way to build brand awareness for real estate agents. It provides valuable information without demanding anything from readers, giving them a chance to learn about the agent before diving into a business relationship. Many real estate businesses are sending a monthly newsletter to ...

2014-12-03T11:45:05+00:00 December 3rd, 2014|Digital Marketing, Lead Generation|0 Comments