Real Estate Leadership: 3 Ways to Empower Your Agents for Greater Success

How do you build a team of effective real estate agents? Through strong leadership and support. During an interview about the success of his brokerage, Jeff Sposito, President of J. Rockcliff REALTORS®, shares how he helps his agents achieve their goals. “We will do anything we can to knock down hurdles for our agents,” he ...

2014-11-20T10:25:45+00:00 November 20th, 2014|Business Strategy, Recruiting|0 Comments

Maximize Your Sphere of Influence (SOI) with Valuable Content

How do real estate brokers increase agents’ effectiveness? Teach them to become thought leaders for their sphere of influence by thinking beyond listings and by giving home buyers and sellers valuable advice for the home buying or selling process. What is thought leadership? It’s about becoming a trusted voice in a community. It’s about showing ...

2014-11-13T14:00:53+00:00 November 13th, 2014|Business Strategy, Lead Generation|0 Comments

3 Ways to Integrate Social Media and Print Marketing

Despite what some people say, lead generation through print marketing is not dead. In fact, 79% of consumers are more likely to act immediately on direct mail than emails. Social media is also an important part of real estate marketing—both for brand-building and lead generation. Over 74% of online adults use social channels, showing that ...

2014-11-06T11:50:44+00:00 November 6th, 2014|Social Media|0 Comments